Being grateful can have a huge impact on your business. They say that more customers leave their vendors because they feel unappreciated than any other reason. It’s not price or quality. It’s feeling valued.
So, there is real value in finding ways to show appreciation for the business you get. It can be as simple as sending a card or small gift. It could be referring them to a prospective client. Maybe you take them to lunch or invite them to a seminar you think they’d be interested in.
There are many ways you can show your clients that you value their business. And no matter what the cost, it is worth the investment. After all, it costs far more to replace a client than it does to keep one happy.