Rodney Hughes shared some awesome insights with me on October x onAccelerate YourBusiness Growth. Some of the things I took away from the conversation are:
1. Smash Obscurity
People don’t know you exist, or they don’t know your value, or they know but don’t think about you constantly. So your job is to find a way to become and remain top of mind.
2. Take the easy street
This is often disguised as the hard street.
3. Lead with value and exceed with value
People buy because you have something that will help them solve a problem. That’s what you should be sharing. Period.
4. Take time to figure out what you really want. This is my favorite! It is so very important to have a clear picture of what you want to accomplish, who you want to work with, what you want to do for clients. This is how you make sure you are doing what you love.
There is much more of value from my time with Rodney. Take a listen and then head on over to his website to discover more great ideas for increasing sales.