On Monday, June 8th Rodney Hughes was my guest on Accelerate Your Business Growth radio. He shared a ton of great ideas for growing a business. One topic that really hit me was when he talked about obscurity. He said that the number one challenge facing small business is obscurity.
If people don't know you are there they can't buy from you.
If they don't know the value of the product or service you provide they won't buy from you.
If they don't know how you benefit them, they won't be compelled to buy from you.
So, it's our job to make sure we are marketing our businesses in a way that combats obscurity. Makes so much sense! In this big, small world there is a lot of competition. You have to stand out from the crowd and consistently provide a compelling message. It's not about selling what you have to offer. It's about sharing your expertise and creating awareness around your company.
People buy from people they trust. They'll trust you when they are exposed to you and your knowledge on a consistent basis. Consistency is a key to success. Make the decision that you are in it to dominate and then implement a strategy to make it happen.
If you'd like to learn more from Rodney, listen to the show here.