by Jane Applegate. This is a great book for small business owners. Check it out on Amazon
I had the pleasure of meeting Jane on November 17th at the Lakewood Chamber of Commerce/Rocky River Chamber of Commerce joint meeting. She spoke about marketing in small business. She had a lot of great information including the 4 Rs:
1. Review - take all of your marketing collateral and lay it out on a table. Is it consistent? Does it need a refresh?
2. Refocus - on who your target market is, where they are, and how you should communicate with them
3. Revise - your marketing strategy based on the answers in #2
4. Relaunch - now go do it!
Pretty good, succinct advise, especially as we head toward 2012. Now go get em!