201 Great Ideas for Your Small Business

by Jane Applegate. This is a great book for small business owners. Check it out on Amazon

I had the pleasure of meeting Jane on November 17th at the Lakewood Chamber of Commerce/Rocky River Chamber of Commerce joint meeting. She spoke about marketing in small business. She had a lot of great information including the 4 Rs:

1. Review - take all of your marketing collateral and lay it out on a table. Is it consistent? Does it need a refresh?

2. Refocus - on who your target market is, where they are, and how you should communicate with them

3. Revise - your marketing strategy based on the answers in #2

4. Relaunch - now go do it!

Pretty good, succinct advise, especially as we head toward 2012. Now go get em!

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