Is Cold Calling Still Relevant?

Without question, prospecting is THE most difficult aspect of professional selling and unfortunately it is not getting any easier. All sales professionals have been told to find new potential customers, but most are not taught how to do it effectively. So, sales professional are left to try and figure out the best way to meet new people on their own. And the most popular method is Cold Calling. But does cold calling still work? Some experts will tell you most salespeople waste a tremendous amount of time cold calling for new business despite the fact that cold calling is an obsolete sales technique. Other experts will tell you that if done right, cold calling is still very effective, especially when it is connected to social media. This month, SOLD has brought together leading sales experts from both sides of this issue to help you form an opinion and strategy concerning this critical aspect of the sales process.
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