Messaging Magic #1

Have you seen the Bimbo bread commercials? They popped up seemingly overnight and are so catchy that even my kids notice them. So what is it about the tv ad? There's a great jingle and the graphics stick to the point - the bread is good for you and your family.

My 14 year old son commented that he thinks the ad was written by the government to get us to eat more bread. Now that's powerful!

The entire ad honors the marketing message and speaks to it. There is no variation or deviation from the message. In an engaging and simple way you instantly know the brand and the value.

Here's a link to the Bimbo bread commercial. What do you think?

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