"The first element of event networking is FOCUS. Focus on building relationships. You do this by just being yourself and showing genuine interest in others. Go to networking events with the goal of learning something you didn't know before." excerpt from Lemonade Stand Selling
Notice I didn't say anything about selling. You do not go to networking events to sell. You go to develop relationships with people who may or not need what you have to sell. What you want to do is build relationships with these people so that as you go about your business you can help them and they can help you.
No one likes the 'salesman' at networking events so don't act like one! Don't be the person that others avoid. Think of yourself as a giver. You want to get to know other people so you can help them grow their business. They will think you are the greatest networker on the planet and they will want other people to know you too.
Remember this - people do business with people they know, like, and trust. They also do business with people their friends and associates know, like, and trust. You want to strive to be the person that others know, like and trust. You can't do that if you are selling all the time.
Next Tuesday we'll tackle Lemonade Lesson #16 - The Importance of Followup When Networking