Lemonade Lesson #14 - Networking in General

It has become clear to me that many holidays in the States fall on Mondays. Because of this I am moving Lemonade Lessons to Tuesday.

"Most small business owners I meet are intimidated by networking because they believe they have to meet everyone in the room, hand all of their business cards out, tell everyone about their business, and make some actual connections for future sales.

Well, relax. Nothing could be farther from the truth. Networking is an investment in your business. It takes time and when done correctly can yield great results for years to come." excerpt from Lemonade Stand Selling

One of the biggest points here is that networking is about building relationships that last over time - not about selling people at the event. So many people think they are supposed to sell at networking events. I submit that is part of the reason they avoid going to these events.

Networking is like dating. You have to do it consistently over time. You don't marry someone you've just met do you? The same is true for networking. You aren't going to do business with someone you've just met because you don't know them well enough - and they don't know you!

If you look at networking as learning about other people and finding those people you feel a connection to you will approach it differently - better. Forget selling. Just go with the goal of meeting a couple of people and learning something about them.

Start the dating process, so to speak. And really pay attention to how you feel about the people you are meeting. Think about it, you don't like those salesy people, do you? Nope. Well then, don't act like one.

In Lemonade Lesson #15 we'll explore networking event behavior on a deeper level. Be sure to come back for that one!

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