LAKEWOOD AUTHOR TO DONATE PROCEEDS FROM UPCOMING BOOK SIGNING

(CLEVELAND) - Author and small business coach Diane Helbig will be signing her book

Lemonade Stand Selling: Accelerate Your Small Business Growth at two events in the

area during the last week of September and will donate 20% of the proceeds to benefit the
Linda Trivisonno Endowment Fund for University Hospitals Ireland Cancer Center in Cleveland.



Helbig will be signing copies of her book on September 25th at the Start Business Franchise &
Enterprise Expo at the Cuyahoga Valley Career Center in Brecksville, Ohio and at The Ripple
Effect-Meet Up Luncheon at Philomena's Ristorante in Valley View, OH on September 29th.



Both events are open to the public.



Lemonade Stand Selling was written specifically for small business owners and entrepreneurs
to help unlock the mysteries of sales, networking and marketing their business. Lemonade
Stand Selling offers a straight forward, easy to understand resource for making the small
business sales process simple. Lemonade Stand Selling: Accelerate Your Small Business
Growth is available at Amazon.com and BarnesandNoble.com and at the events listed.



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ABOUT THE LINDA TRIVISONNO ENDOWMENT FUND
The Linda Trivisonno Endowment Fund at University Hospitals Ireland Cancer Center was
established in November of 2009 by WTAM 1100AM radio personality Mike Trivisonno and his
family. Named for Linda Trivisonno, who passed away from lung cancer on July 30, 2009, the
fund represents a permanent legacy and fitting tribute to the life and spirit of Mike’s loving wife
and the mother of their three children, Michelle Farinacci, Michael Trivisonno Jr., and Anthony
Trivisonno.



Through charitable contributions and proceeds from fundraising events across the community,
the Linda Trivisonno Endowment Fund will allow UH Ireland Cancer Center to continue its
mission of providing multidisciplinary, family-centered patient care programs and groundbreaking
cancer research initiatives aimed at finding a cure. More information about this fund is
available by contacting: Mark A. Cotleur, Development Director, UH Ireland Cancer Center, at
216.844.0422 or Mark.Cotleur@UHhospitals.org.



ABOUT THE AUTHOR
Diane Helbig, owner of Seize This Day Coaching, specializes in small business and leadership
development, working with entrepreneurs across the country in a variety of businesses,
helping them achieve success. She has published several articles and blogs, hosts a bimonthly
sales and small business radio podcast and is a keynote speaker at small business
and entrepreneur workshops and events throughout the country. For information, visit
http://www.seizethisdaycoaching.com/ or www.lemonadestandselling.com.



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Media Contact:
Jennifer Cooper PR
231.223.4858

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