"Twitter is all about giving. The people who are followed the most are the people who share information. They post links to articles, websites, books, etc. that they think other people will see value in." excerpt from Lemonade Stand Selling
So, Twitter is about sharing and being a giver. I submit that you should make a decision first about what you hope to achieve with Twitter. Do you want to grow a following for an upcoming product launch? Do you want to be able to share your own information?
Knowing what you want to do helps you decide how to behave. You can share information like articles and blog posts. This allows you to sprinkle your own information in the stream. Self promotion is frowned upon in the social media world. However, if you do it occasionally and tastefully you will be embraced, not shunned.
In addition, when you share other people's information they will follow you and check you out. You can build relationships with these people. These relationships can help you grow your network and your business.
Pay attention to the people you follow as well. When you read interesting posts, retweet them. This is part of the communication stream that is Twitter. Beware of spending too much time on Twitter. It can be a real time sucker. You have to regulate yourself so you are using it judiciously.
Please note that there are ways to connect your Twitter account to your LinkedIn and Facebook accounts. This can save you a lot of time by only posting once. We'll visit this idea in more detail later.
In Lemonade Lesson #12 we face off with Facebook.