Treat PR Like Sales

On Monday, May 10th I had the good fortune of speaking with Rob Felber of Felber and Felber Marketing on my radio show, Accelerate Your Business Growth. As we were talking about how to get the media to pay attention, it occured to me that courting the press is a lot like sales.

As Rob stated you need to get to know the reporters; understand the types of stories they report on, what their editorial schedules are, how they work, and what they need. It is an awful lot like sales. In sales it's important to understand what your prospect needs, what their schedule is, how the operate, and what matters to them.

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