I am declaring war on all of the salespeople/business owners who are using email to prospect. Those of you who have heard me speak about sales know that one of my HUGE Don'ts is using email to prospect.
In the past couple of days I have received more than 3 email solicitations from complete strangers. I'd like to know just how these people think they are going to gain business. They are reaching out to people who don't know them and trying to convince these consumers to buy their product or service. This is one of the worst sales methods today.
When you email someone you are telegraphing a lot of things you don't want to be.
1. You are lazy
2. You are afraid to really reach out to prospects
3. You don't care whether you do business with me or not
4. You are just fishing
5. You have not done any homework on your prospects. Instead you are blanketing a huge field and hoping to grab some low hanging fruit.
If you are one of those people using email to prospect and you bristled when you read this, GOOD! It may sound unkind when really this is the best thing I can do for you. Someone has to tell you that you are making a big mistake. You are sending the wrong messages and hurting your reputation.
Listen, ask yourself what you hope to accomplish. What do you want? How many clients do you need/want? What do they look like? Where are they? Then go out and get in front of them in a problem solving, relationship building sort of way. You will do wonderful things for your business this way.
And please, please, please, STOP using email to prospect.