Lately I've had a couple of people tell me they are avoiding jumping on the social media train. They say they don't understand it or think it is relevant. You know, people need to interact verbally, not via email.
Well, my response to that is this - Social Media helps shorten the time frame for meeting likeminded people. You still have to interact with them to see if the connection is really there. And what has been interesting to watch is that the more technologically advanced we get, the more we bring it personal. Just take a look at all of the LinkedIn groups that then have actual, face-to-face networking events.
I believe that the human animal has a need to be social and to interact on a personal level with other humans. I don't think the internet is going to eliminate that. Actually, I think the internet is making it easier to find the people you want to be connected to.
So come on in, the water's fine! When you identify what you hope to accomplish through social media you can then set up a strategy for using it. You'll find that it is a true tool for your business growth.