The other day I attended a chamber meeting where there was a speaker from Rotary. As I was reading through his handout I was stopped by the following:
"Of the things we think, say or do
1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and BETTER FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?
These points can translate to sales and business. These are really guiding principles for growing your business when you think about it. If you approach the sales process with these ideas in mind you will succeed beyond your wildest imagination.
And yes, it is so simple.