Before you delve too far into social media sites, decide what your goal is. What do you wish to accomplish by having a presence on those sites?
The answer will help you format your plan and approach.
Some people want to establish themselves as experts. Others wish to find prospective clients. And still others want to share information and connect with as many people as possible who share the same interests.
Whatever your goal know it so you can create a plan that will help you reach that goal.