Wow. This has so many implications in the sales process. Let's visit a few.
1. Synergize your product with your prospect's need.
2. Synergize your relationships with your vendors, associates, referral network, clients
Synergy is good for all parties. When you are on the same page you can accomplish great things. When you are out of sync it is very apparent and can have a very damaging impact on your business.
I submit to you that Habit #5 is an integral part of Habit #6. Think about it - do you get it?