If you own a business with a lot of walk-in business please heed these words. If that traffic slows down, you have two choices. You can sit and wait for those customers. OR you can go out and drum up business.
I am disheartened when I hear of businesses closing their doors because the business dried up. In reality, they did nothing to save their business. If there is a reason people are COMING IN to buy your wares, then there is value in them. If they stop coming to you, go out and get them.
Here's an example of what I'm talking about. You own a donut shop. For years you've had a steady flow of regular customers sprinkled with the periodic new customer. You're only open until 2 in the afternoon so you have a pretty good handle on your selling window.
You start to notice that fewer and fewer people are coming in. Some of your regulars are dropping off and those periodic occasional visitors have stopped coming in all together.
So, what do you do? Well, how about thinking about people who could be taking your donuts to their customers? How about sales people? Wouldn't it be nice to get yourself some sales people who buy a dozen or so donuts and take them on their client visits?
How about the local companies that have morning meetings? Do they offer some sort of nosh? Go find out! Build relationships with a different sort of regular. Create the need. Show the value.
Don't just sit there and wonder where everyone went. Go out and get yourself those customers who need your product but may not realize it just yet!