The other day I had the opportunity to purchase dinner at a new carryout place in town. When I walked in to pick up my order, the staff was so pleasant! They were not only happy to see me, they were grateful for my business. Enthusiastically!
They understand (intuitively) that the customer signs their paycheck. They want to be successful and truly appreciate every client - no matter what you buy.
They were genuine, professional, and pleasant people. It was my pleasure to shop there - and it was only hotdogs! It wasn't as if they were selling the latest and greatest thing on the market. Nope, just hotdogs.
But they sell them with the energy, enthusiasm, and appreciation of the CEO of any Fortune 100 company.
Now that's the way to sell!