Thursday, June 23, 2016

Just For Today

What can you do to advance your business, just for today? Sometimes when we look further down the road we can get caught up in the what ifs

  • What if I don’t get that big account?
  • What if I do?
  • What if I end up with a full client load?
  • What if I need to hire to meet the workload?


What if, what if, what if

Stop!

Believe me when I tell you that the future will happen. It will happen because of the things you do today. and it won’t all happen at once. That’s the good news. As you progress toward your goals you get to guide it. so those what ifs? YOU get to determine which happen and which don’t.

You get to decide how many clients you take on, which clients you decide to do business with, when and how you do things in your business. Avoid thinking that things are going to happen TO you or your business. That’s not how it works. You really are in control.

The key is to focus on today. Just for today what can you do to further your cause? What can you do to move toward those what ifs, without worrying about them!

Just for today – do something


Copyright© 2016 Seize This Day

Thursday, June 9, 2016

Planning Ahead

It's the middle of the year - a great time for doing some business planning. I know, you're probably thinking - what in the world is she talking about? Isn't the end of the year the best time to plan for the future?

Well, in a word, no.

Anytime is a good time to do some business planning.

Why?

Because sometimes we get so busy in our business that we forget to create a plan, or work our plan. If, at any time, you find this to be true, just take a step back and plan!

Here's what that looks like:
1. Take stock of where you are.
2. Decide where you want to be by the end of the year. At this point, it's only 6 months away so don't go crazy!
3. Determine what it will take to get you there.
4. Put those first couple of steps on your calendar.
5. Go!

See what I mean? Not so daunting, is it?

If this is something you'd like to explore further, tune into Accelerate Your Business Growth
on June 27th when we'll be talking about this very subject.

And if you can't make the show you can always listen to it later on iTunes or from the actual show page.


Sunday, June 5, 2016

Define Your Ideal Client

Do you know what an ideal client looks like? Or are you like so many business owners who want to sell to everyone? It's important to identify what an ideal client looks like for a couple of reasons.

One is so you know who to prospect to. Another is so you know who NOT to do business with. In this episode of Business Growth Acceleration we explore how to decide what your ideal client looks like.

Friday, February 26, 2016

Innovate for Growth

What do you do if you own a car dealership and want to grow? You could open another dealership. You could expand your fleet of cars. Or, you could do what Motorcars in Cleveland Heights did – innovate.

This company poses as a great example of a company looking at what they offer from a different perspective. A few years ago, the leadership of Motorcars realized there was a very underserved target market – physically disabled adults. For the longest time it has been challenging for this demographic to be able to drive a car, or suv, or minivan.

Motorcars launched a new division – Motorcars Mobility Sales and Service. Taking what they excel at with the sale and service of automobiles they expanded that talent to a new
market. This innovation and diversification has provided them with an entirely new revenue stream.

We can all learn from this example. Ask yourself if there are other markets that could benefit from the value you provide. And even if they currently do not seem like a fit, expand your thinking to see if there is a way you could add them as a target market and therefore, a revenue stream.

We can always go down the same road. There’s nothing wrong with that. However, if we want to grow our business by adding additional markets to our prospect pool, we need to think from an innovation standpoint. Thinking beyond where we currently are can bring us surprising opportunities and results.

What can you do to innovate in your business? 

Friday, January 22, 2016

The Cure For Call Reluctance

Okay, let’s admit it. Calling prospects is something many people don’t want to do. So, they find other things to do. They’ll say that they still have research to do. Or they have to button up their marketing before they reach out. Maybe they don’t think their website is quite ready for prime time.

Sound familiar?

Those sound like valid reasons to wait. I submit they are excuses we come up with because we just don’t want to pick up the phone. Understanding what is behind this hesitancy can help us move past it.

In addition to the why, let’s explore what to do about it so we can get past our call reluctance and move our businesses forward.

1.    No words
Sometimes we struggle with figuring out what to say. We think we have to come up with a compelling description of what we do so the prospect will want to work with us.

2.    Fear of rejection
If we never call we can never have someone say ‘no.’

Both of these issues point to a belief about the call. It says we think the call is where we convince the prospect that they need us. That is the wrong way of looking at it. The call is the beginning of a discovery process.

The way to approach the call is seeking information from the prospect. You want to ask them a couple of questions to learn more about their situation. Listening to what they tell you will give you the words you need. You will then know how to start sharing your solution. And when it comes to fear of rejection, if you truly have a solution for their problem you will be able to start telling them about it and seeking a follow up meeting to explore further.

Remember, the call is simply a first step. You aren’t going to sell them anything on the phone. You are seeking to begin a dialog with those prospects who appear to have a problem you can solve. The only way you know if you can is to ask the question. It isn’t to start telling them about your product or service and expect them to connect the dots.

Where I live we have something called the I-90 sign. It’s a sign on the side of Brennan’s Banquet Center. They share ideas and quotes on the sign for the drivers on I-90. As I was developing this article I drove by the sign and it said, ‘The way to get ahead is to start.’

Exactly!

Get over your call reluctance. Treat the call as a chance to learn, not to sell. Because the only way you can get ahead and sell in the long run is to start!



          

Tuesday, December 29, 2015

15 Time Saving Secrets To Improve Productivity

On November 23, 2015 I had the pleasure of having Kevin Kruse on my radio show, Accelerate Your Business Growth. He’s the best selling author of 15 Secrets Successful People Know About Time Management. He shared some really outstanding information about productivity and time management practices. So great that I immediately bought copies of his book for my clients.

Some of the ideas he garnered from interviewing billionaires, straight A students, Olympic Athletes, and entrepreneurs were:

  • Keep a day (or half day) free of meetings
  • Put action items on the calendar instead of a to-do list
  • Use time blocking (one of my personal favorites)
  • Seclude yourself away from distractions when doing critical work



And so much more! You can hear the whole conversation here. And then head over to www.15timesecrets.com to get your copy of the book. It’s worth the read if you want to improve your productivity and results.

Monday, December 14, 2015

Content Marketing Tips

We all know by now that marketing has changed. Content marketing is really where it's at. However, there are still rules of the road that have to be adhered to in order for your marketing to be effective.

In this article for PDH Contractor's Academy we talk about the 5 Content Marketing Laws every business should embrace. Take a look and see what you think.

Are there other laws that we should add to the list? I'd love to hear your ideas!