Sunday, July 26, 2015

Offline vs Online Marketing

There are arguments for marketing on and off line. The thing we can't get away from is that online marketing is here to stay. So all of the folks who have resisted it hoping it would go away should probably take another look.

In an article for Recruitment Advisor I explore this idea. Take a look and then weigh in on what you think. What's your best marketing practice?

Thursday, July 9, 2015

[Live training] The best shortcut marketing tool I’ve found yet. . .

I’m always on the lookout for new tools that will save me (and my team) hours of time and energy we should be spending on other parts of our business.

That’s why I was ecstatic when I first discovered LeadPages. It’s one of the best marketing shortcuts we have ever used.

In case you’re not familiar with LeadPages, this lead generation platform allows you to build entire landing pages for your business in a matter of minutes.

This week, LeadPages is hosting a special one-time-only webinar to show you exactly how to use this shortcut in your business.

This all-new training is happening Friday, July 10th at 3 pm Eastern (12 noon Pacific).

As our subscriber, you’re invited to attend this live training.

Inside this live training, you’ll discover...

· The Most Neglected Landing Page Opportunity on Your Site: Most people never even think of this as a landing page, but it’s one webpage that every marketer should be using to generate leads.

· 3 Ways to Generate Leads Outside Your Site: You’ll see the best practices for growing your email list through joint venture partners, guest blog posts and social media.

· How to Get a 98% Conversion Rate: Find out why (and how) LeadPages latest conversion tool already has a 98% opt-in rate. You’ll also see how to start using this tool at no extra charge.

That’s just a glimpse. Click below for a full look at what to expect from this live training.

Monday, June 29, 2015

The Importance of True Customer Service

Customer Service is one of those things that all companies like to say they do well. Some even use it as a differentiator, a benefit. However, many fall short when looked at from the client's point of view. In Customer Service: Help Your Business Stand Out From the Competition we attack this very topic.

What are you doing to set your company apart? How are you besting the expectations of your clients?

Sunday, June 28, 2015

Success Through Serendipity

The other night Frans Johannson spoke to an engaged audience at the COSE ThinkSpot
event. His take on serendipity and innovation is worth paying attention to. One of the most impactful things he said was to not take the predictable path. It is so easy to go down the road that is logical; that makes the most sense to you because of your industry. However, if you think about it, everyone in your industry is following that path. So how are you differentiating your company? Exactly – you’re most likely not!

Moreover, logic doesn’t necessarily make sense when you are growing a company. Sometimes looking at things differently and paying attention to the surprises is what makes all the difference. Frans tells us that the unexpected is what makes us stand apart. He suggests we invite serendipity by not looking for the obvious path.

When we come up with many ideas and push ourselves to come up with something different we find the road to success. It is those moments Frans writes about in his new book, Click Moments that work the best. And we are constantly confronted with surprises and unexpected moments. As my grandmother used to say, “life is long and full of wonder.”

How will you harness the power of the unexpected? How will you use the surprises you experience to succeed?

Monday, June 22, 2015

Do You BackUp?

Data backup is critically important to business success. And yet, too many small business owners don't think about it until it's too late! Imagine needing a document or file and not being able to get your hands on it because of a computer problem.

A couple of years ago I was working on an article and my computer froze. I had to take it back to factory settings to get it to work again. If I hadn't been backing up my files I would have lost everything I had created and been working on. That could have been disastrous for my business.

 How many times have we heard about viruses infecting a company's computers and wiping out their files. Besides the challenges of being without critical data the time it can take to recreate those files can be expensive and daunting. Thankfully, it’s easy to avoid this problem if you back up your computer to either an external hard drive or off-site to the cloud.

The folks over at SingleHop have created an infographic to help highlight the issues lack of data recovery systems can cause. 
So, what are you doing to secure your precious data? How are you ensuring you have what you need when you need it? 

Tuesday, June 16, 2015

Outsourcing Customer Call Centers - Yay or Nay?

Over time a lot of companies have outsourced their call centers to companies overseas or even here in the US. This practice has been met with varying degrees of acceptance - or not. There are many reasons why it is better to keep your call center in-house. These reasons are explored here.

Are You Budgeting Enough for Employee Appreciation?

Employees are the backbone of any company. Whether there's one or 1,000, they move a business forward - or backward. Nurturing employees can make a huge difference in the impact they have on a business.
It doesn't cost a lot to nurture employees.  Read more here