Friday, March 6, 2015

High Tech And High Touch Marketing

When I took my coaching certification course we learned about all kinds of marketing avenues. Some were high tech and some were high touch. I’ve implemented a couple of each and over time have come to realize that they aren’t mutually exclusive.

I submit that high tech marketing should always be paired with touch. In other words, don’t leave it to digital marketing alone. You have to connect directly with people to build the relationships necessary to move your business forward.

The great thing about high tech marketing is that it enhances and can accelerate the process. It just shouldn't work alone, in my opinion. Humans are social animals. We like to look someone in the eye to get a read on them. And we like the personal touch. Remember that people want to know that you want to do business with them specifically – not just with anyone. If you rely solely on high tech you’ll send the message that you are fishing and will take anyone who responds. I submit that the wrong message.


Prospects want to know that you have a solution for THEM, not everyone. So, use your high tech marketing to start the conversation. And then go to high touch. Connect, engage, build. It’s the best road to sales success.

Tuesday, March 3, 2015

Small Business Rules in This New Economy


Small business isn’t too stupid to be big. They aren’t just waiting to grow up. This is a good thing. Small, lean, smart, complex businesses are the most financially viable in today’s post recession economy. Hear from Marilyn Landis on this critical small business topic from her interview on Accelerate Your Business Growth Radio.

This and other valuable business expertise is shared in the upcoming book, Expert Insights.


Thursday, February 19, 2015

The State of Small Business in the U.S.

NSBA frequently conducts surveys with small business owners to keep their finger on the pulse of how they view the economy and how their company will fare. According to the most recent survey, the majority of small firms (60% anticipate increases in revenue and profits. These are the highest they've been since NSBA began asking the questions 7 years ago, This is great news for the US economy moving forward. According to Rob Fowler of the Small Business Assocation of Michigan, Detroit now ranks 2nd in small business job creation. It is on the rise. While there are still challenges facing small businesses the trendlines are positive. NSBA is a staunchly nonpartisan organization. It reaches more than 150,000 small businesses across the country and is proud to be the nation’s first small-business advocacy organization. Learn more at www.nsba.biz and discover ways you can be involved with advocating for small business. #SmallBizCongress @nsbaadvocate

Monday, February 2, 2015

Respect Comes First


Today I was being interviewed for a radio show that will air in mid-March. During the conversation I mentioned that business owners tend to want to be liked and therefore make decisions that are not in the best interest of their company.

I stated that they should seek to be respected. And then it hit me - those business leaders who are most liked are the ones that are most respected. And the respect came first. They garnered respect from their peers, vendors, clients, and employees. And because those people respected these leaders, they came to like them.

So, how do you ensure you are respected? Follow your goals. When business leaders make decisions based on what is best for the business they tend to make better decisions than if they make decisions based on a desire to be liked.


Tuesday, January 6, 2015

Customer Experience Should Come First

There are so many lessons we as small business owners can learn from big business - mostly what not to do. Yesterday I spent more time on the tarmac at JFK than I did in the air
getting to my destination. Why? Because we were waiting for the first officer to get to the plane.

Now, I ask you - why not wait to board the passengers until the entire flight crew is there? I don't know! It does point to a real issue in business and that is customer experience. This is a prime example of a company putting its focus someplace else. It seems like such a simple thing to implement; something that would go a long way to improving how customers feel about flying. And yet, there is no thought around the impact this has on the customer experience.

I believe these things happen to large companies because they get so far away from their customers that they make decisions based on financials. Don't get me wrong, the financials matter. I submit, however, that the way to healthy financials is meeting the needs of your customers. When customers are happy they return and they refer. What's better than having a thrilled customer who prefers your business over every other one out there, AND tells people about it?

On the flip side is the bad experience. Believe me, those customers are telling people about it! It's just not in a good way. As a small business owner you have the power and ability to put the client experience first. Focus on what matters to them and they will focus on you. That's how it works.

Wednesday, December 17, 2014

Anything Is Possible

I’ve recently been reminded of the power of intention, and exposed to stories of incredible accomplishment and innovation. All of these experiences reinforce for me the idea that anything is possible.

1.    A businesswoman decides she wants to open an entrepreneur center. She sets her sights on this goal and working intentionally, she achieves that goal sooner than she could have hoped for.
2.    A young woman, sold into prostitution pulls herself out of the depths of despair. She seeks out resources, like The Renee Jones Empowerment Center, and not only overcomes great challenges but starts a business.
3.    A funeral home in Boston identifies that family members often travel to a funeral from other states. So, they develop a travel service designed to handle all of the travel arrangements for the family. Mourners now have one less thing to worry about as they deal with the sadness of saying goodbye to a loved one.

What do all of these have in common? They show the power of intention, ingenuity, and innovation. They highlight the idea that anything is possible. It only takes a willingness. How does this relate to you and your business? Think about what you want, what you hope to achieve. And ask yourself what it would take to make those things a reality.

You’ll find that with determination and forward motion, anything is possible.


Saturday, November 8, 2014

Peak Productivity

The end of the year often brings on an evaluation of productivity. Many business owners take a look back and assess how productive they've been in their business over the past several months. They may, or may not, like what they uncover.

As a way of helping you explore productivity ideas we've got a couple of events for you. The first is Monday's radio show. Tamara Myles will be with me to talk about the ideas in her book The Secret to Peak Productivity

The other is a presentation on Time Management that I'll be conducting at the Microsoft Store at Beachwood Place on Tuesday morning.

Join me for either or both of these events. You'll discover actionable ideas you can take back into your business immediately.